A logo’s visibility is undeniable from websites and advertisements to signs and business cards a logo is the foundation of a brand. Knowing this we approach every logo design with an inspired dedication
When it comes to logo design, we have the right approach and we have some of the most talented designers on the web but this does not make a logo design strategy. To have successful results, to create award winning designs and to consistently impress our clients it comes down to having a repeatable process. At ViDigA SkyLight we have honed our process over time and it is the only way we know to be successful every time.
Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals.
Branding is a complex process that requires careful planning and calculated approach. Ideally, you should have your branding strategy worked out before you launch your online store to avoid working backwards to try to aligned your store with customer expectations. A strong brand is easy to relate to and draws on values that resonate well with the target audience.
A brand identity has to be unique and cannot be created from an existing model.
Planning is the first stage of a marketing funnel. And at a time when marketing is getting expensive by the day, a weak plan can wreck the entire marketing structure.
Logo design is the process of designing a logo. Branding is the process of building a brand
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